NEWS COPY
As the nation is plunged into tiers of lockdown again, Generation Z are turning into Great British Bake Off fanatics.
With different parts of the UK now locking down into restrictive tiers and social lives looking non-existent in the coming months, those aged 18 to 24 have embraced all things cooking and baking.
A poll of 2,000 adults, commissioned by online lettings agent Mashroom, reveals Gen Z have been glued to baking shows rather than any other genre of TV.
More than a quarter polled say they have been tuning into Channel 4’s Great British Bake Off.
The series has been so inspirational to them, nearly half say they have now taken up cooking - more than any other age group.
Meanwhile, Britain’s Got Talent and Strictly are both turn-offs for the 18 to 24 age group with only nine per cent admitting they have been watching the ITV talent show and seven per cent tuning into BBC One’s flagship entertainment programme.
Instead, 14 per cent say they would rather watch repeats of Sex and the City, 15 per cent chose 'property porn’ favourite Selling Sunset, 11 per cent have been glued to Masterchef this year and a tenth have been watching Escape to the Chateau.
So important is cooking and baking, that kitchens are now the number one priority for renters and a posh one in 10 say they now want a LARDER in their property, while 21 per cent want a vegetable patch in their garden.
More than a third of those polled via OnePoll say their home isn’t big enough for their new hobbies while an incredible 74 per cent want to reconfigure their rental home to make space for their lockdown needs.
With different parts of the country being plunged into strict lockdown restrictions this winter, apart from cooking, Gen Zers are also planning to keep themselves busy with reading, watching TV - and unlike other age groups, 19 per cent of them plan to learn a new language.
One thing is certain for Gen Z - they’re the only age group looking forward to weekends of zoom quizzes with 37 per cent saying they will do them again.
Stephan Dobrovolskiy, CEO of Mashroom, [https://mashroom.com/] said: “This is an anxious time for all of us and as we are faced with a long winter lockdown, we all need to do what we can to get through the tough times ahead and offer each other the support that we need.
"Both tenants and landlords are feeling the strain, uncertainty of what's to come is quickly changing many tenants' views on moving and are undermining future plans, whilst many landlords are struggling to come to terms with the rapidly changing market.
"We have increasingly seen how both sides have been working together to create a mutually beneficial environment.”
ENDS