NEWS COPY
A massive 7 million Brits could be tucking into a READY MEAL this Christmas.
New research has found more than one in ten Brits have eaten a microwaveable meal on Christmas day in the past, which rises to a staggering 16 per cent for blokes.
The findings also show that a third of Brits don’t share Christmas dinner with family, despite 59 per cent saying that family time is the most important thing about Christmas.
Londoners are the most solitary diners, with two-thirds confessing that their family did not even get together for a meal on December 25th.
ASK Italian conducted the research to highlight the stark difference between Italians and Brits when it comes to dining habits.
Just one in three Brits regularly uses meal times to catch up with friends and family, compared to 88 per cent of Italians.
A tragic one in five Britons eats alone every day, with 22% saying they dine solo at least seven times a week.
Only 8% of Italians say the same, with 29% saying they never eat alone.
The wildly different sense of the importance of food explains why Italians spend 10 minutes more than Britons eating lunch every day, and seven minutes longer at dinner – amounting to a whopping 103 hours, or an extra four-and-a-half days a year spent at mealtimes.
Just 3% of Italians say they don’t regularly sit at the table when eating dinner, compared with a third of Brits (31%).
Although both countries claim that eating together is an important way to build relationships, only Italians seem to put this into practice.
This Christmas, ASK Italian hope to inspire guests to take a moment away from the grind of daily life and connect with the people around them this season over a meal – just as generations of Italians do on a daily basis.
With a range of Classico, Festivo and Super Festivo menus available in ASK Italian from now until the New Year, food lovers across Britain are encouraged to have a Super Festivo time this Christmas by booking their table now at www.askitalian.co.uk.
ENDS